The hidden cost of hype in Clean Tech companies have lost nearly $100 billion of shareholder value in hydrogen, eVTOL, and SMR’s. What’s the takeaway?

While modern technologies are exciting, that doesn’t necessarily mean they will make money.

When deciding, investors need to consider all aspects of the product or service including infrastructure, certifications, financing, operating costs, and customers willing to purchase the product. A technology can be technically feasible but never become financially viable on a large scale.

When evaluating a technology for potential investment, determine if the economics are there and not just whether the technology is impressively engineered.

Clean tech investors should focus on rigorous analysis rather than looking for the next big breakthrough.

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